About GeoVisual Analytics

Using routine monitoring of fields with airplanes, drones and mobile phones, we’re applying our NASA-funded AI algorithms to help farmers to dramatically reduce production uncertainties and increase profits.


Jeffrey Orrey, Founder and Chief Science Officer

As a business executive and technical leader with a track record of executing on innovative technology projects, Jeff is driving GeoVisual’s rollout of crop forecasting technology for the fresh produce industry. Before founding GeoVisual, Jeff was a Lead Program Manager at Microsoft, directing the Bing Maps Server team to develop a private-cloud version of Bing Maps that today is the mapping platform for New York City’s counter-terrorism, predictive analytics system. As the technical director at another startup, Jeff led the development of data analysis and imaging technologies that were sold to a Chevron-backed company that is now a leader in real-time hydraulic fracture monitoring worldwide. Jeff holds a Ph.D. in Physics and has served as an AAAS Science and Technology Policy Fellow at the U.S. Agency for International Development.

Bernie Johnston, Chief Technology Officer

Bernie is leading GeoVisual’s advances in computer vision and machine learning for agriculture, with a depth and breadth of knowledge of both cutting edge and foundational technologies and a keen ability to derive business value from technological advances. Bernie comes to GeoVisual from Pearson, the world’s largest education company, where he was Director of their Data Science, Data Analytics and Adaptive Learning Program. Bernie has held a number of technical architect and leadership positions, including Tech Lead at Microsoft’s Bing Search. Bernie holds a Ph.D. in Mathematics and has 3 patents, including one for machine learning.

Christopher Ewing, Chief Financial Officer

As a Chief Financial Officer and board member for early-stage growth companies, Chris brings a proven expertise in corporate finance and an accomplished track record defined by 20 years in progressive financial executive roles at several distinguished blue chip companies. Chris combines financial expertise with entrepreneurial thinking, and is especially adept at navigating change and implementing strategic objectives to support business growth and drive shareholder value. Chris was formerly Treasurer & Head of Tax for Knauf Insulation North America, and CFO at Vodafone Americas Inc, a financial holding company for the world’s leading wireless telecommunications firm. Chris began his career with Arthur Andersen LLP, is a licensed CPA, and is active in real estate development and VC investing.

Charles McGregor, Business Unit General Manager

Charles McGregor currently serves as the Business Unit Manager at GeoVisual Analytics, organizing the business functions to develop and deliver actionable information to each key customer.

Prior to GeoVisual, Charles was one of the General Partners at McGregor & Associates, where he frequently was the portfolio manager and lead investor in seed and growth stage venture companies. Key industry focuses today include biotechnology, biomedical, AgTech, and cybersecurity. Charles has personally led 6 deals which have raised more than $10M, including a needle-less injection company and a brain imaging platform focus on machine learning and imagery analytics.

Before McGregor & Associates, Charles worked at Berkeley Research Group, a premier strategy and expert witness IP firm. Here he participated in cases and strategy work for major corporations like Apple, Exxon, and the National Bank of Russia. Charles has a degree in Biophysics from Claremont McKenna College.

Matt Kotalik, Senior Software Engineer

Matt brings to GeoVisual a diverse set of software engineering skills involving Big Data analytics, system architectures and problem solving from a wide range of domains. He has 15 years of industry experience, working previously at startups Clickfox and Parkifi, as well as at Lockheed Martin and the Bureau of Land Management. Matt holds a Masters of Science in Mathematics and Computer Science from Colorado School Mines. In his spare time Matt enjoys playing Ultimate Frisbee and trying out new recipes.

Andrew Catellier, Computer Vision and Machine Learning Scientist

Andrew works on computer vision and machine learning challenges while building and maintaining GeoVisual’s computational infrastructure. He joined GeoVisual after working as an Electronics Engineer at the Institute for Telecommunication Sciences. Andrew brings ten years of experience analyzing and measuring the delivered perceptual quality of audio, video and multimedia streams, whether assessed by humans or objectively by machines. This experience resulted in more than 18 publications, an elevation to the level of Senior Member of the Institute for Electrical and Electronics Engineering, and a U.S. Department of Commerce Silver Medal Award. Andrew earned a Bachelor’s of Science and a Master’s of Science in Electrical Engineering from the University of Wyoming.